About Us

E.J.Grooming was founded in September 2022 with a simple but powerful mission: to help men improve their quality of life through self-care. Our founder, Reindall Joseph, knows firsthand the impact of grooming on confidence and presentation. Growing up, RJ was always uncomfortable going to school with unkept hands. He recognized how much poorly maintained nails and hands affected his self-esteem and overall image. This realization became the foundation of E.J.Grooming: the belief that paying attention to small details, like nail care, can make a huge difference in a man’s confidence and how he presents himself to the world.

At E.J.Grooming, we don’t just sell products we provide solutions. Our luxury nail kit includes 12 carefully curated tools, a unique nail brush, and a sleek cloth bag for convenient and professional grooming. We aim to provide a grooming experience that’s more effective, accessible, and luxurious than a trip to the nail salon or using low-quality tools.

Our Mission

Our mission is to empower men to prioritize their self-care and become more confident, attractive, and intentional in their grooming routines. Starting with nail care, we aim to elevate men’s lives by focusing on the details that matter.

When you join the E.J.Grooming community, you’re not just purchasing a product you’re joining an elite circle of men who take pride in themselves and their appearance. Our luxury grooming tools are an investment in yourself, offering a high-quality experience that ensures you stand out while feeling your best.

E.J.Grooming is more than a brand; it’s a movement to redefine men’s grooming as a cornerstone of confidence, self-respect, and personal growth.